Skip to main content
header logo
    • Facebook
    • Twitter
    • LinkedIn
    • Weibo
    • WhatsApp
    • WeChat
    • Email
  • HKU Business School
  • Contact Us
  • Admission
    • Information Day 2025
    • Why HKU Business School
    • Degree Programmes
      • Our Undergraduate Degrees
      • HKU (Bachelor of Economics and Finance)-PKU “Future Leaders” Dual Bachelor’s Degree in Economics, Finance and Management
      • HKU (Bachelor of Business Administration)-Sciences Po Dual Degree
      • HKU (Bachelor of Business Administration)-UBC Dual Bachelor’s Degree in Business Administration and Commerce
    • Application & Admissions Information
      • JUPAS Applicants
      • International / Non-JUPAS Applicants
      • University Collaborative Dual Degrees
    • Brochure and Videos
    • Entrance Scholarships
    • Application for Internal Transfer
    • Frequently Asked Questions
      • JUPAS Applicants
      • Non-JUPAS Applicants
      • Other Aspects
    • Online Request for Admission Talk/School Visit
    • Connect with Student Ambassadors
    • Animated Stickers
  • Programmes & Courses
    • Faculty Learning Goals
    • Degree Programmes
      • BGLIS
      • BBA
        • Major in Entrepreneurship, Design and Innovation
        • Major in Finance
        • Major in Human Resource Management
        • Major in Information Systems and Analytics
        • Major in Marketing
        • (Second) Major / Minor in Artificial Intelligence in Business
      • BBA (Acc&Fin)
      • BBA (ADA)
      • BBA (BA)
      • BBA (IBGM)
      • BBA (IS)
      • BBA (Law) & LLB
      • BEcon
      • BEcon&Fin
      • BFin (AMPB)
      • BSc (MAT)
      • BSc (QFin)
      • (Second) Major / Minor in Artificial Intelligence in Business
    • Major and Minor Options
    • Courses
    • Featured Courses and Course Timetable
    • Enrolment Statistics
  • Student Enrichment
    • Overseas Learning Experience
      • Exchange Partners
      • Incoming Exchange
      • Outgoing Exchange
      • Others
    • Chinese Mainland Learning Experience
      • HKUBS x ACCA Greater Bay Area Study Tour 2024-25
      • Creativity, Innovation & Entrepreneurship in China Programme
    • Corporate Partnership Programmes
      • HKU-Accenture Business Consulting Programme
      • Connectivity in Finance
      • Connectivity in AI
    • Competitions
      • Upcoming Competitions
      • Students Achievements
    • Mentorship Programme
      • Application for Mentors
        • Mentors
      • Previous Mentors
        • Mentors 2025-26
        • Mentors 2024-25
        • Mentors 2023-24
        • Mentors 2022-23
        • Mentors 2021-22
        • Mentors 2020-21
      • Contact
    • Experiential Learning
      • BUSI1806 International Entrepreneurial and Innovation Experience
      • BUSI1807 Business Consulting Practicum
        • About BCP
        • Benefits to Students
        • Feedback from BCP Past Participants
        • Media Story
      • BUSI2812 Impact Lab
      • BUSI2816 Transformative Business Immersion in Developing Countries
      • IIMT2628 Innovation and Entrepreneurship Internship
      • MGMT2787 Business Case Analysis and Presentation
      • Field Trip in Seoul, South Korea for Undergraduates
    • Beta Gamma Sigma HKU Chapter
    • Students Societies
      • Business and Economics Association
      • Business Association
      • Economics and Finance Society
      • Information Analytics Association
    • Student-run Organizations
      • HKU International Case Society
        • HKU-Nestlé Hong Kong Joint University Case Competition 2026
      • International Student Society
    • Students Sharing
  • Support & Development
    • University Regulations and Policies
      • General Regulations
      • Regulations for First Degree Curricula
      • Code of Academic Conduct
      • What is Plagiarism?
    • Orientation for Freshmen
    • First Year Experience & Academic Advising
      • UG Academic Advising
      • Student Academic Advising Programme
      • Student Academic Advisers
    • Prizes & Scholarships
      • Prizes and Scholarships
      • HKU Business School - Future Leader Scholarship Program
      • FBE Student Contribution and Innovation Award
      • List of Awardees
    • Career Development
      • Career Development
      • Other Career Resources
    • Research Opportunities
      • Undergraduate Research Fellowship Programme (URFP)
      • Virtual Research Learning Center (VRLC)
    • CEDARS Special Educational Needs (SEN) Support
    • Student Wellness Resources
      • Wellness @ HKU Platform
      • CEDARS Mental Health eWorkbook Series: Caring Universities
    • Useful Info
      • Academic Calendar
      • Downloadable Forms
      • Classes and Examination Arrangements during Typhoons and Rainstorms
      • MTR Student Travel Scheme
  • Intranet
    • Staff-Student Consultative Committee
    • Student Evaluation
  • Facebook
  • Twitter
  • LinkedIn
  • Weibo
  • WhatsApp
  • WeChat
  • Email
  • Admission
    • Information Day 2025
    • Why HKU Business School
    • Degree Programmes
      • Our Undergraduate Degrees
      • HKU (Bachelor of Economics and Finance)-PKU “Future Leaders” Dual Bachelor’s Degree in Economics, Finance and Management
      • HKU (Bachelor of Business Administration)-Sciences Po Dual Degree
      • HKU (Bachelor of Business Administration)-UBC Dual Bachelor’s Degree in Business Administration and Commerce
    • Application & Admissions Information
      • JUPAS Applicants
      • International / Non-JUPAS Applicants
      • University Collaborative Dual Degrees
    • Brochure and Videos
    • Entrance Scholarships
    • Application for Internal Transfer
    • Frequently Asked Questions
      • JUPAS Applicants
      • Non-JUPAS Applicants
      • Other Aspects
    • Online Request for Admission Talk/School Visit
    • Connect with Student Ambassadors
    • Animated Stickers
  • Programmes & Courses
    • Faculty Learning Goals
    • Degree Programmes
      • BGLIS
      • BBA
        • Major in Entrepreneurship, Design and Innovation
        • Major in Finance
        • Major in Human Resource Management
        • Major in Information Systems and Analytics
        • Major in Marketing
        • (Second) Major / Minor in Artificial Intelligence in Business
      • BBA (Acc&Fin)
      • BBA (ADA)
      • BBA (BA)
      • BBA (IBGM)
      • BBA (IS)
      • BBA (Law) & LLB
      • BEcon
      • BEcon&Fin
      • BFin (AMPB)
      • BSc (MAT)
      • BSc (QFin)
      • (Second) Major / Minor in Artificial Intelligence in Business
    • Major and Minor Options
    • Courses
    • Featured Courses and Course Timetable
    • Enrolment Statistics
  • Student Enrichment
    • Overseas Learning Experience
      • Exchange Partners
      • Incoming Exchange
      • Outgoing Exchange
      • Others
    • Chinese Mainland Learning Experience
      • HKUBS x ACCA Greater Bay Area Study Tour 2024-25
      • Creativity, Innovation & Entrepreneurship in China Programme
    • Corporate Partnership Programmes
      • HKU-Accenture Business Consulting Programme
      • Connectivity in Finance
      • Connectivity in AI
    • Competitions
      • Upcoming Competitions
      • Students Achievements
    • Mentorship Programme
      • Application for Mentors
        • Mentors
      • Previous Mentors
        • Mentors 2025-26
        • Mentors 2024-25
        • Mentors 2023-24
        • Mentors 2022-23
        • Mentors 2021-22
        • Mentors 2020-21
      • Contact
    • Experiential Learning
      • BUSI1806 International Entrepreneurial and Innovation Experience
      • BUSI1807 Business Consulting Practicum
        • About BCP
        • Benefits to Students
        • Feedback from BCP Past Participants
        • Media Story
      • BUSI2812 Impact Lab
      • BUSI2816 Transformative Business Immersion in Developing Countries
      • IIMT2628 Innovation and Entrepreneurship Internship
      • MGMT2787 Business Case Analysis and Presentation
      • Field Trip in Seoul, South Korea for Undergraduates
    • Beta Gamma Sigma HKU Chapter
    • Students Societies
      • Business and Economics Association
      • Business Association
      • Economics and Finance Society
      • Information Analytics Association
    • Student-run Organizations
      • HKU International Case Society
        • HKU-Nestlé Hong Kong Joint University Case Competition 2026
      • International Student Society
    • Students Sharing
  • Support & Development
    • University Regulations and Policies
      • General Regulations
      • Regulations for First Degree Curricula
      • Code of Academic Conduct
      • What is Plagiarism?
    • Orientation for Freshmen
    • First Year Experience & Academic Advising
      • UG Academic Advising
      • Student Academic Advising Programme
      • Student Academic Advisers
    • Prizes & Scholarships
      • Prizes and Scholarships
      • HKU Business School - Future Leader Scholarship Program
      • FBE Student Contribution and Innovation Award
      • List of Awardees
    • Career Development
      • Career Development
      • Other Career Resources
    • Research Opportunities
      • Undergraduate Research Fellowship Programme (URFP)
      • Virtual Research Learning Center (VRLC)
    • CEDARS Special Educational Needs (SEN) Support
    • Student Wellness Resources
      • Wellness @ HKU Platform
      • CEDARS Mental Health eWorkbook Series: Caring Universities
    • Useful Info
      • Academic Calendar
      • Downloadable Forms
      • Classes and Examination Arrangements during Typhoons and Rainstorms
      • MTR Student Travel Scheme
  • Intranet
    • Staff-Student Consultative Committee
    • Student Evaluation
student-sharing/asian-business-case-competition-2022-1st-runner-up

Asian Business Case Competition 2022 (1st Runner-up)

  1. Home
  2. Student Enrichment
  3. Students Sharing
  4. Asian Business Case Competition 2022 (1st Runner-up)

Case Competitions

Asian Business Case Competition 2022 (1st Runner-up)

ABCC 2022

 

Background: 

Asian Business Case Competition (ABCC) is an international undergraduate business case competition hosted by the Nanyang Technological University (NTU). It aims to gather the brightest students from business schools across Europe, North America and Asia Pacific to put their analytical thinking competencies and communication skills to the test by solving real-life business problems.

 

In light of the COVID-19 pandemic situation, ABCC 2022 was organised wholly virtual by NTU’s premier case club Business Solutions. Sponsored by StraitsX, the leading payments infrastructure for digital assets in Southeast Asia, this year’s theme focused on the digital asset industry and innovative solutions to solve pain points within the industry.

 

Award:

1st Runner-up

 

Team members:

CHUNG Muk Yan - BSc(QFin)

FUNG Hok Ching Harold - BFin(AMPB)

HO Hiu Lam - BBA(IBGM)

JUNG Suyeon - BBA(IBGM)

 

Faculty Advisor: 

Dr. Winnie LEUNG

 

Student's Sharing:

“Participating in the Asian Business Case Competition was a fun and unique experience. At the start, we found the case challenging due to its tech nature and the unfamiliar context. However, we managed to pull through in the end and came up with a strategy that we were satisfied with. Throughout this competition, I was able to hone my case cracking skills and at the same time gained practical knowledge in the digital assets field. I also seized this precious opportunity to learn from the professional judges and the teams from all around the world.

 

Last but not least, I would like to thank my teammates for their immense effort and unconditional support. I would not have gone this far without them. I would also like to express my gratitude to Dr. Winnie Leung, Ms. Kit Hau and our case coach Ms. Pipin Tasdyata for their guidance and continued support in the training and feedback sessions.”

 

– Chung Muk Yan

 

 

“The Asian Business Case Competition was the first time we worked together as a team, and it had been a fruitful experience. As the person in charge of the tech part of our strategy, I had learned a lot about blockchain and cryptocurrency. The case had also sharpened my research and presentation skills.

 

Kudos to my teammates for all the hard work and dedication. Each of us had played to our strengths, and through a clear division of labour, we were able to make it through. Furthermore, I could not be more grateful for the support from Dr. Winnie Leung and Ms. Pipin Tasdyata. We could not have done it without their guidance.”

 

– Fung Hok Ching Harold

 

 

“I was honoured to be selected as one of the representatives of HKU Business School to compete in the Asian Business Case Competition 2022. I hope to thank all members from my team – Team Bash at It, who contributed according to their diverse talents. Stablecoin was a relatively unfamiliar topic for us before the competition, but I am glad that we had a “bash at it”. We overcame this challenge in the end by conducting in-depth research and analysis into the expansion capabilities of stablecoins in ASEAN countries and real-life applications of digital assets. I realised we were able to complement each other in various aspects. Last but not least, I would like to express my deepest gratitude towards Dr. Winnie Leung, Ms. Pipin Tasdyata and staff of HKU Business School for their guidance and support throughout the competition.”

 

– Ho Hiu Lam

 

 

“Participating in the Asian Business Case Competition 2022 had enhanced my case journey, equipping me with empowerment skills and business acumen. Mainly, I understood the vitality of building trust within the team and being open to providing honest feedback for refinement. I was lucky to have collaborated with like-minded individuals driven by curiosity, as they guided, motivated, and inspired me with diverse insights and perseverance. This competition had also enriched my understanding of the dynamic crypto world, especially the broad applications of stablecoins. All in all, we strived to sharpen our thinking skills and believe in ourselves with the immense support from Dr. Winnie Leung and Ms. Pipin Tasdyata. We had a great "bash at it!".”

 

– Jung Suyeon

 

Learn more about the competition: 

https://clubs.ntu.edu.sg/businesssolutions/abcc/

 

 

 

 

hku fbe logo

Contact Us

©2026 HKU Business School, HKU. All Rights Reserved.

Privacy Policy
Ask anything about
HKUBS UG Programme
Undergraduate AI Agent

This Chatbot is powered by the GPT-5 AI language model, developed by OpenAI, and is intended strictly for informational purposes. It is designed to address enquiries related to the undergraduate programmes offered by HKU Business School. While every effort has been made to ensure that the information provided is accurate and relevant, the Chatbot's responses may not always reflect the most recent updates, programme changes, or institutional policies. The information generated should not be regarded as official or definitive, and HKU Business School does not guarantee the completeness or accuracy of any responses. Users are strongly encouraged to refer to the School's official communications and website for the most up-to-date information.