Information Analytics Association BEA HKU (IAA) is the official student representative body for BBA(ADA), BBA(BA), BBA(IS)/BEng(CS), BSc(MAT) Students in HKU Business School. Established in 2001, IAA aims to provide welfare to its Members, while promoting the application of Information Analytics in the business world. With a vision to broaden Members’ perspectives and to connect them to business reality, IAA hosts an exciting range of activities for its Members. As a very young association, IAA does not have a ‘tradition’ to follow - everything starts from scratch. The fun bit is that the association can decide everything and make history.