Similar to the BBA(Acc&Fin) programme, the Bachelor of Business Administration in Accounting Data Analytics [BBA(ADA)] prepares students for a professional qualification in accounting. It provides students with an option to focus on data analytics aspect in accounting instead of having a minor in finance. It is an excellent choice for students who are interested in STEM with accounting and business applications and wish to pursue their career in the relevant fields. The intensive accounting training enables BBA(ADA) students to distinguish themselves from students of the other data analytics/STEM programmes. Students will be equipped with comprehensive accounting and business knowledge that prepares them to obtain professional qualifications in accounting. They will also acquire computer programming and data analytics skills to meet the needs of the accounting and business professions in today’s digital transformation economy.
BBA(ADA) Curriculum Structure
Students are required to complete a total of 240 credits of courses in the 4-year curriculum, of which 156 credits are courses for Professional Core in Accounting Data Analytics, 18 credits are language enhancement courses, and 36 credits are Common Core courses. The remaining 30 credits are for free electives and/or optional minor(s).
Accounting Data Analytics (ADA) Professional Core Programme Structure (156 credits)
(*applicable to students admitted in the academic year 2023-2024 and thereafter)
| Course Code | Course Title | Year of Study | Credits |
|---|---|---|---|
| ACCT1101 | Introduction to Financial Accounting | 1 | 6 |
| ECON1210 | Introductory Microeconomics | 1 | 6 |
| Statistics requirement – choose one of the following courses: | |||
| ECON1280 or | Analysis of Economic Data or | 1 | 6 |
| STAT1602 or | Business Statistics or | ||
| STAT1603 | Introductory Statistics | ||
| FINA1310 | Corporate Finance | 2 | 6 |
| Course Code | Course Title | Year of Study | Credits |
|---|---|---|---|
| IIMT2602 or | Business Programming or | 1 | 6 |
| COMP1117 | Computer Programming | ||
| ACCT2102 | Intermediate Financial Accounting I | 2 | 6 |
| ACCT2105 | Introduction to Management Accounting | 2 | 6 |
| BUSI3801 | Business Law | 2 | 6 |
| IIMT2641 | Introduction to Business Analytics | 2 | 6 |
| IIMT2601 | Management Information Systems | 2 or 3 | 6 |
| MGMT2401 | Principles of Management | 2 or 3 | 6 |
| MKTG2501 | Introduction to Marketing | 2 or 3 | 6 |
| ACCT3103 | Intermediate Financial Accounting II | 3 | 6 |
| ACCT3106 | Management Control | 3 | 6 |
| ACCT3107 | Hong Kong Taxation | 3 | 6 |
| BUSI3803 | Company Law | 3 | 6 |
| IIMT3636 | Decision and Risk Analysis I | 3 | 6 |
| ECON1220 | Introductory Macroeconomics | 3 or 4 | 6 |
| FINA2320 | Investments and Portfolio Analysis | 3 or 4 | 6 |
| IIMT3642 | Managing and Mining Big Data | 3 or 4 | 6 |
| IIMT3686 | Information Systems Audit and Control | 3 or 4 | 6 |
| ACCT3109 | Auditing | 4 | 6 |
| ACCT4101 | Seminar in Accounting Data Analytics (Capstone course) | 4 | 6 |
| ACCT4104 | Advanced Financial Accounting | 4 | 6 |
| Course Code | Course Title | Year of Study | Credits |
|---|---|---|---|
| COMP2113 | Programming Technologies | 2 or 3 | 12 |
| COMP2119 | Introduction to Data Structures and Algorithms | 2 or 3 | |
| IIMT3601 or | Database Management or | 2 or 3 or 4 | |
| COMP3278 | Introduction To Database Management System | ||
| IIMT3602 or | Information Systems Analysis and Design or | 2 or 3 or 4 | |
| COMP3297 | Software Engineering | ||
| COMP3320 | Electronic Commerce Technology | 2 or 3 or 4 | |
| COMP3355 | Cyber Security | 2 or 3 or 4 | |
| IIMT3603 | Project Management | 3 or 4 | |
| IIMT3641 | Introduction to Financial Analytics | 3 or 4 | |
| IIMT3643 | Data Visualization and Visual Analytics | 3 or 4 | |
| IIMT3688 or | Artificial Intelligence in Business or | 3 or 4 | |
| COMP3270 | Artificial Intelligence |
Career Prospects
Graduates of the BBA(ADA) programme are expected to become business leaders in the field of accounting in the future who are able to use the latest technology to analyse big data and apply their insights to everyday business decisions.
Programme Director
Deputy Programme Director And Admissions Tutor
