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Similar to the BBA(Acc&Fin) programme, the Bachelor of Business Administration in Accounting Data Analytics [BBA(ADA)] prepares students for a professional qualification in accounting.  It provides students with an option to focus on data analytics aspect in accounting instead of having a minor in finance.  It is an excellent choice for students who are interested in STEM with accounting and business applications and wish to pursue their career in the relevant fields.  The intensive accounting training enables BBA(ADA) students to distinguish themselves from students of the other data analytics/STEM programmes.  Students will be equipped with comprehensive accounting and business knowledge that prepares them to obtain professional qualifications in accounting.  They will also acquire computer programming and data analytics skills to meet the needs of the accounting and business professions in today’s digital transformation economy.



BBA(ADA) Curriculum Structure


Students are required to complete a total of 240 credits of courses in the 4-year curriculum, of which 156 credits are courses for Professional Core in Accounting Data Analytics, 18 credits are language enhancement courses, and 36 credits are Common Core courses.  The remaining 30 credits are for free electives and/or optional minor(s).


Accounting Data Analytics (ADA) Professional Core Programme Structure (156 credits)




(*applicable to students admitted in the academic year 2023-2024 and thereafter)

Course CodeCourse TitleYear of StudyCredits
ACCT1101Introduction to Financial Accounting16
ECON1210Introductory Microeconomics16
Statistics requirement – choose one of the following courses:
ECON1280 or    Analysis of Economic Data or16
STAT1602 orBusiness Statistics or
STAT1603Introductory Statistics
FINA1310Corporate Finance26
Course CodeCourse TitleYear of StudyCredits
IIMT2602 orBusiness Programming or16
COMP1117Computer Programming
ACCT2102Intermediate Financial Accounting I26
ACCT2105Introduction to Management Accounting26
BUSI3801Business Law26
IIMT2641Introduction to Business Analytics26
IIMT2601Management Information Systems2 or 36
MGMT2401Principles of Management2 or 36
MKTG2501Introduction to Marketing2 or 36
ACCT3103Intermediate Financial Accounting II36
ACCT3106Management Control36
ACCT3107Hong Kong Taxation36
BUSI3803Company Law36
IIMT3636Decision and Risk Analysis I36
ECON1220Introductory Macroeconomics3 or 46
FINA2320Investments and Portfolio Analysis3 or 46
IIMT3642Managing and Mining Big Data3 or 46
IIMT3686Information Systems Audit and Control3 or 46
ACCT4101Seminar in Accounting Data Analytics (Capstone course)46
ACCT4104Advanced Financial Accounting46
Course CodeCourse TitleYear of StudyCredits
COMP2113Programming Technologies2 or 312
COMP2119Introduction to Data Structures and Algorithms2 or 3
IIMT3601 orDatabase Management or2 or 3 or 4
COMP3278Introduction To Database Management System
IIMT3602 orInformation Systems Analysis and Design or2 or 3 or 4
COMP3297Software Engineering
COMP3320Electronic Commerce Technology2 or 3 or 4
COMP3355Cyber Security2 or 3 or 4
IIMT3603Project Management3 or 4
IIMT3641Introduction to Financial Analytics3 or 4
IIMT3643Data Visualization and Visual Analytics3 or 4
IIMT3688 orArtificial Intelligence in Business or3 or 4
COMP3270Artificial Intelligence



Career Prospects


Graduates of the BBA(ADA) programme are expected to become business leaders in the field of accounting in the future who are able to use the latest technology to analyse big data and apply their insights to everyday business decisions.