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The Bachelor of Business Administration (BBA) programme is designed for students who wish to pursue a career in entrepreneurship, design and innovation, finance, human resource management, information systems and analytics, or marketing. It combines strong functional training with intensive exposure to communication skills, computer applications, plus other social sciences and/or science subjects. In the second year of the programme, students can choose to major in (i) Entrepreneurship, Design and Innovation, (ii) Finance, (iii) Human Resource Management, (iv) Information Systems and Analytics, or (v) Marketing. Students may also select a second major if they are able to complete the requirements. Students of the BBA programme are required to complete 240 credits for the 4-year curriculum.

 

Major

Programme Director

Prof. Yiwen ZHANG

Prof. Yiwen ZHANG

Programme Director

Deputy Programme Director and Admissions Tutor

Prof. Jinzhao DU

Prof. Jinzhao DU

Deputy Programme Director and Admissions Tutor

Representatives for BBA Majors

Prof. Joseph CHAN

Prof. Joseph CHAN

Representative for Entrepreneurship, Design and Innovation Major

Prof. Alex CHAN

Prof. Alex CHAN

Representative for Finance Major

Prof. Helen Hailin ZHAO

Prof. Helen Hailin ZHAO

Representative for Human Resource Management Major

Dr. Chao DING

Dr. Chao DING

Representative for Information Systems and Analytics Major

Prof. Mengzhou (Austin) ZHUANG

Prof. Mengzhou (Austin) ZHUANG

Representative for Marketing Major