BBA (BA)

The Bachelor of Business Administration (Business Analytics) [BBA(BA)] programme is crafted to meet the growing industry demand for talents in the business analytics field.  Its curriculum offers students a comprehensive coverage of both technical and managerial skill sets.  Students will learn a wide spectrum of knowledge from the disciplines of information technology, data science, business statistics and management.  Core courses include programming language, database management, introduction to business analytics, management information systems, decision and risk analysis, etc.  They help students build the foundations for advanced topics in senior years.  Students also have the option to choose from analytics technique courses and business application courses.  The aim is to provide students with state-of-the-art experiences in artificial intelligence, big data, social media, and other latest development.  Such design helps train well-rounded students who will be more adaptable in their career development.  The programme is suitable for students who have a passion for problem-solving through analytics, and who aim to develop their career path in analytics.

BBA(BA) Curriculum Structure

Students are required to complete a total of 240 credits of courses in the 4-year curriculum, of which 96 credits are courses for Major in Business Analytics, 18 credits are language enhancement courses, and 36 credits are Common Core courses. The remaining 90 credits are for free electives, optional second major and/or minor(s).

Career Prospects

Graduates of the BBA(BA) programme are expected to land on data and analytics related jobs in a wide variety of sectors such as IT, finance, supply chain, marketing, consulting, manufacturing, and so forth. They will also be competitive in pursuing post-graduate degrees in fields such as data science, information management, decision science, big data, etc.