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The Bachelor of Business Administration (Business Analytics) [BBA(BA)] programme is crafted to meet the growing industry demand for talents in the business analytics field.  Its curriculum offers students a comprehensive coverage of both technical and managerial skill sets.  Students will learn a wide spectrum of knowledge from the disciplines of information technology, data science, business statistics and management.  Core courses include programming language, database management, introduction to business analytics, management information systems, decision and risk analysis, etc.  They help students build the foundations for advanced topics in senior years.  Students also have the option to choose from analytics technique courses and business application courses.  The aim is to provide students with state-of-the-art experiences in artificial intelligence, big data, social media, and other latest development.  Such design helps train well-rounded students who will be more adaptable in their career development.  The programme is suitable for students who have a passion for problem-solving through analytics, and who aim to develop their career path in analytics.

 

 

BBA(BA) Curriculum Structure

 

Students are required to complete a total of 240 credits of courses in the 4-year curriculum, of which 96 credits are courses for Major in Business Analytics, 18 credits are language enhancement courses, and 36 credits are Common Core courses.  The remaining 90 credits are for free electives, optional second major and/or minor(s).

 

Business Analytics Major Programme Structure

(*subject to change)

Course CodeCourse TitleYear of StudyCredits
ACCT1101Introduction to Financial Accounting16
ECON1210Introductory Microeconomics16
Statistics requirement – choose one of the following courses:
ECON1280 or    Analysis of Economic Data or16
STAT1602 orBusiness Statistics or
STAT1603Introductory Statistics
FINA1310Corporate Finance26
Course CodeCourse TitleYear of StudyCredits
IIMT2602Business Programming16
IIMT2601Management Information Systems    26
IIMT2641    Introduction to Business Analytics 26
IIMT3636Decision and Risk Analysis I26
MGMT2401Principles of Management26
IIMT3601    Database Management2 or 36
IIMT3635Operations Management2 or 36
IIMT4602Digital Innovation (Capstone course)46
Course CodeCourse TitleYear of StudyCredits
IIMT3641Introduction to Financial Analytics3 or 412
IIMT3642  Managing and Mining Big Data3 or 4
IIMT3688Artificial Intelligence in Business3 or 4
Course CodeCourse TitleYear of StudyCredits
IIMT3603Project Management3 or 412
IIMT3643Data Visualization and Visual Analytics3 or 4
IIMT3684Web and Social Media Technology3 or 4
  Total96

 

 

Career Prospects

 

Graduates of the BBA(BA) programme are expected to land on data and analytics related jobs in a wide variety of sectors such as IT, finance, supply chain, marketing, consulting, manufacturing, and so forth. They will also be competitive in pursuing post-graduate degrees in fields such as data science, information management, decision science, big data, etc.

 

 

Programme Director

Dr. Chao DING

Dr. Chao DING

Programme Director

Deputy Programme Director And Admissions Tutor

Dr. C K LOK

Dr. C K LOK

Deputy Programme Director and Admissions Tutor