MGMT2787 Business Case Analysis and Presentation

Business acumen, leadership skills, team work, creativity, oral communication skills, self-confidence, and written communication skills. How would you rate yourself across these categories?

To develop all these skills, as well as help prepare students to excel in both local and international case competitions, HKU Business School is offering a 6-credit course in the spring semester 2024/2025 - MGMT2787 Business Case Analysis and Presentation. Top students might be given an opportunity to represent HKU in an international case competition! 

Students will work in rotating groups and have to prepare and present multiple cases to senior executives.  In previous years, senior executives from: AB InBev, Tata Consultancy Services, BCG, ELEVATE Global, Rabobank, Hysan Development, K11, Argon & Co  and more gave feedback to students on their presentations! Students will also have ample opportunity to communicate with these executives and ask for practical advice!

There are a limited number of places for the course. To be considered for admittance, please kindly fill in the survey here on or before November 27, 2024 (Wednesday).

This is what some of the previous participants had to say about the course in the anonymous SFTL questionnaire:

• An absolute brilliant and recommended course. The course is immensely useful for any student in that the training is applicable for all other courses.
• Each presentation and report has enabled me to develop a better understanding of what the professor expects. The guest speakers are insightful and give us very practical advice and comments. Students have the opportunity to work in different groups, which is challenging but exciting at the same time. All the above are things I have never experienced before.
• It effectively helped me grasp the hang of business presentation and case competitions, which yielded me a championship in a local case competition!

• This course has allowed me to make friends who have similar interests!

• The teacher is very supportive in helping us learn and encourages us to ask questions, he also gives us very detailed feedback (both verbally and written) which is very helpful and facilitates learning (so I was very shy but now I can communicate my ideas more effectively)

• There are many cases for us to have hands on practice and the instructor will invite case related industry guests to give feedback, which helps us a lot in developing business senses.
• The professor is very diligent, approachable and is willing to have ZOOM meetings with us. I have learned so much from having meetings with him.
• I love this course!

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For any further enquiry about the MGMT 2787, please don’t hesitate to contact the instructor Mr. Jeroen VAN DEN BERG at jeroen@hku.hk.