World Asian Business Case Competition 2021

World Asian Business Case Competition 2021 is calling for application now.

Highlights of the Competition

The World Asian Business Case Competition 2021, organized by the Academy of Asian Business (ABB) is inviting students from top universities and colleges around the world to write up and present any fascinating Asian business case on how it became globally successful. Participating teams, comprise of 2 – 4 members, are required to submit a proposal with the following focus:

Asian brands that have achieved significant success and became globally powerful brands. You can choose a company or brand from any Asian country or the country for which your team represents. You can also select a company or brand that became globally renowned by serving consumers at the bottom of the pyramid.

Top 10 winners will be identified and make final presentation online through Zoom to compete for the 1^st Place and 2^nd Place Awards on July 17, 2021.

Awards and Benefits

- 1^st Place Winner (1 team): The AAB Worldcup Trophy and the 1^st Place Award, with the financial scholarship support (US$2,000 for team).

- 2^nd Place Winner (1 team): The 2^nd Place Award with the financial scholarship support (US$1,000 for team).

- Remaining Top 10 winners (8 teams): The Top 10 Winners Awards with the global scholar award package, including

     > Global Scholar Awards certificate from AAB;

     > Invitation to Top 10 presentation and Award ceremony in AAB’s Annual International conference;

     > Invitation to become a Young Scholar featured, which features your case study, in the website of AAB;

     > Opportunity to develop network and friendship with other global fellow students; and

     > Publication of your winning case study in a book, entitled How Asian Brands Soar, in hard-cover copies, which will be published and distributed in Amazon e-book versions as well. The book will feature your name as an author who represents your school/institution. Like the previous case books series, How Asian Brands Soar I, II, III, IV, V & VI, the new How Asian Brands Soar VII which features your case study will be available in the world’s top universities and also in Amazon so that people around the world can access to your case, anytime, and anywhere.

How to join

- Sign up as a team of 2 – 4 members and submit information about the proposalHEREby April 15, 2021 (Thursday) (GMT+9)

- Upon receiving the acceptance notification, submit the main case draft HERE according to the Guidelines at http://www.aabworld.org/activities/International_competition.phpby June 10, 2021 (Thursday) (GMT+9)

- College students are welcome to join

Timeline

Please refer to event brief and the AAB website at www.aabworld.org for more competition information. Interested students should submit the case proposal by April 15, 2021 (Thursday) (GMT +9).

Disclaimer:

(1) The data collected through the online application is solely administered by the organizer. The School shall not be held liable in the case that disputes, loss or any other situations arise.
(2) The School will not be responsible for any expenses incurred in this competition.