LEGO BRICKThrough Challenge
LEGO BRICKThrough Challenge is calling for application now (http://bit.ly/LEGO_BRICKthrough_Challenge_HKU).
Highlights of the Competition
LEGO Production Development Team is calling for students in Hong Kong to help create a strategy that makes their product more appealing to girls. This is the opportunity for you to shine and redefine LEGO’s business strategy in Hong Kong.
A team comprises of 3 members should come up with an innovative business plan in 5 slides or less to explain their ideas.
16 teams will be pre-selected to enter the Deepening Phase from May 11 – June 9, 2019 to refine their proposal. The selected teams will also be invited to an in-person workshop to meet mentors from LEGO and ask for guidance.
8 final teams will be selected and enter the Grand Finale in late June to pitch their project (10-minute pitch plus 3-minute Q&A) to LEGO’s top management.
Awards
Winning Team (worth ~HKD 25,000/pax) |
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First runner up (worth ~HKD 17,000/pax) |
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Second runner up (worth ~HKD 10,000/pax) |
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Best Presenter (worth ~HKD 10,000/pax) |
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1st-8th | Potential internship opportunities at LEGO (High-performance participants only) |
Finalist Award (4-8th) | LEGO boxsets |
How to join
- Sign up HERE (http://bit.ly/LEGO_BRICKthrough_Challenge_HKU) as a team of 3 members
- Submit a 5-slide presentation in PDF (front slide excluded) presenting the overall strategy/big idea, marketing mix, online vs offline strategy and budget by April 28, 2019 (Sunday) (11:59 p.m., GMT+8:00)
- Studentrs who reside in Hong Kong are eligible to join
- Interested students can also look for members and team up with incomplete teams (click HERE for profiles of other interested students)
Timeline
April 28, 2019 | Application Deadline |
May 11, 2019 | Announcement of Top 16 |
May 11 – June 9, 2019 | Deepening Phase |
June 15, 2019 | Announcement of Top 8 |
June 15 – June 25, 2019 | Pitch Preparation |
June 28, 2019 | Grand Finale - Pitching |
Please refer to programme website for more background information, timeline & tasks, judging criteria, FAQ and challenge rules. Interested students should submit an application by April 28, 2019 (Sunday).
Disclaimer:
- Our Faculty will not be responsible for any expenses incurred in this Competition.
- The data collected through the online application is solely administered by the organizer. The Faculty shall not be held liable in the case that disputes, loss or any other situations arise.