L’Oréal Brandstorm 2026
To All UG Students,
L’Oréal Brandstorm 2026 is now calling for applications.
The competition is a global innovation competition for university students from different disciplines to tackle a real business challenge. Shortlisted teams could receive coaching from L’Oréal experts and get fast track to L’Oréal internship or Management Trainee Programme.
Interested students should form a team of 3 members, and complete the following steps:
1. Register online at competition’s official platform.
Link: https://brandstorm.loreal.com/
2. Join the HKU Campus Selection by submitting online registration before January 31, 2026 (23:59 HKT).
Link: https://forms.gle/qBofNgEibWJdbwBj8
For more details about the competition, please refer to the flyer and the message from the organiser below.
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[Message from L’Oréal]
Dear HKUers,
L'Oréal is thrilled to announce the launch of the 2026 edition of Brandstorm - the biggest youth innovation competition worldwide.
⇨ What is L’Oréal Brandstorm?
L'Oréal Brandstorm, the biggest youth innovation competition worldwide, is one of L’Oréal’s longest-running programs, dedicated to helping youth kickstart their careers. L’Oréal Brandstorm celebrated its 34th anniversary with a record-breaking 242,000 people from 64 countries registered in the competition, and almost 850,000 participants in total since its creation in 1992. Brandstorm is more than a competition; it's a journey of growth. We invite you to join this unique creative learning experience, redefine the future of beauty technology, and unlock the fast-track to career opportunities at L’Oréal!
⇨ Why should join L'Oréal Brandstorm?
✓ [LEARN] Gain a unique learning experience through teamwork, masterclasses, L'Oréal expert mentoring, exclusive business content, etc.
✓ [BOOST] Boost employability on your resume/LinkedIn and EOCCS certification
✓ [NETWORK] Connect with industry professionals while working on a real business case
✓ [TRAVEL] Seize a once-in-a-lifetime opportunity to travel to L'Oréal's HQ in Paris for the International Finals
✓ [CAREER] Unlock job opportunities at L'Oréal and beyond: fast track to Internship & Management Trainee Programs
Your Mission of L’Oréal Brandstorm 2026, in partnership with L’Oréal Luxe, is:
CRAFT THE FUTURE OF LUXURY FRAGRANCE
DESIGN UNPARALLELED PRODUCTS AND EXPERIENCES, POWERED BY PURE CREATIVITY, PIONEERING TECH & SCIENCE, AND BESPOKE SERVICES
⇨ How to Join & What’s Next?
Brandstorm 2026 have two tracks, and both tracks does not conflict:
Participating in Fast Track🚀- HKU Campus Selection simply gives you additional chances to win!
[Step 1] Regular Track (Mandatory for ALL Teams):
Every participant must create a team of 3 and register on the official platform. This ensures your entry into the competition.
Link: https://brandstorm.loreal.com/ (or WeChat Mini Program)
[Step 2] Fast Track – HKU Campus Selection (Recommended for HKU students):
After completing Step 1, please fill out the HKU-Specific form to apply for Campus Selection. By entering Campus Selection, you’ll gain a chance to advance directly to National Final, receive professional feedback to refine your proposal, and network offline with L'Oréal mentors and HR.
Application Link:https://forms.gle/qBofNgEibWJdbwBj8
Application deadline: 23:59, Jan 31st, 2026
[Step 3] What Happens Next:
Once you’ve registered for the Campus Selection(Step 2), here is your journey ahead:
- Feb 2nd (Instruction): L'Oréal will email all registered teams with instructions to collect your 3-slide PPT proposal.
- Feb 8th (Submission): Deadline to upload your 3-slide PPT proposal.
- Late February (Campus Selection): Selected teams will present offline at HKU. Top teams will have the chance to fast-track directly to the National Final!
- Late-April: National Finals at L'Oréal China HQ in Shanghai.
- June: Global Finals at L'Oréal HQ in Paris.
⇨ Who can Join?
All HKU students present on campus in Spring 2026.
Team of 3 members with at least 1 student from HKU.
Diverse backgrounds (skill set, major, school year, gender, etc.) are highly encouraged.
⇨ Stay Connected & Join LinkedIn Group:
Click here to join the HKU Brandstorm 2026 LinkedIn Group for announcements & updates, master class resources, teammates matching, Q&A, etc.
⇨ Resources & References:
Ready to Drive Innovation with L’Oreal BRANDSTORM? Explore your playing fields below:
Official instruction: Brandstorm Website | Official Launch Post | Introduction Slides
Mission Document 2026: English&Chinese Version
Registration: Brandstorm Website | WeChat Mini Program Registration QR Code | HKU Registration Form
Brandstorm Highlights & References:
Brandstorm 2025 - International Finalist Projects
Brandstorm 2024 - Recap of Mainland China Final
Brandstorm 2023 - International Finals
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Disclaimer:
- Please note that student participants of this competition will be responsible for their own safety while traveling outside of Hong Kong (provided the students could advance to the National Final in Shanghai and International Final in Paris) and should arrange sufficient insurance coverage for the overseas trip. Students shall bear the consequences of their decisions for the trip.
- Students are responsible for all trip-related expenses. The Faculty will not be liable for any expenses and costs incurred in this competition plus the overseas trip(s).
- The data collected through the online application is solely administered by the organiser. The Faculty shall not be held liable in the case that disputes, loss or any other situations arise.