HKGCC Business Case Competition 2020 (Champion – NEC)

Students from HKU Business School won three awards in the HKGCC Business Case Competition including Champion – Great Eagle Group, Champion – NEC and 2^nd Runner-up – NWS.

HKGCC Business Case Competition was launched in 2019 to promote the exchange of ideas between university students and businesses as well as encourages students to develop innovative and creative solutions for real-life business cases. Themed “Building better, brighter businesses”, the competition invited tertiary students and recent graduates to provide ideas and solutions to crack the business cases formulated by one of the five sponsors, including Citibank, Great Eagle Group, NEC, NWS and Sino Group.

Top 5 teams from each sponsor’s track were selected to proceed to the Semi-Final (Mentoring Phase) where mentors from each sponsor’s track provided guidance to the Semi-final Teams to refine their respective submissions. Top 3 teams from each sponsor’s track were selected to participate in the Final round and pitch their business ideas to the panel judges on January 22, 2021.

HERON: Champion – NEC

Team members:

YEUNG Yan Yan, BBA

(This team comprises 2 other team members from School of Decision Sciences, The Hang Seng University of Hong Kong and School of Business and Management, The Hong Kong University of Science and Technology.)

Sharing of YEUNG Yan Yan:

"This competition equipped us with the latest and innovative adaptation of AI technology to be applied to the hotel industry with regard to the four major aspects — Remote, Transparency, Touchless, and Automation. Apart from understanding the Next Normal Solutions, we also learned more about hotel technologies such as unified app platforms, digital signage, robotics, smart check-in, and out system. These technologies not only aimed at bringing convenience to the customer, they also emphasised safety under the pandemic to boost customers’ confidence. This valuable experience also taught us not to overlook the warmth and hospitality even with the usage of gadgets and machines. The real interaction between customers and hotels was a vital element to attain public attention and strengthen closer bonding. After all, we gained precious experience in developing business proposals and learnt about the practical application of pioneering technology in this competition."

Learn more about the competition: https://ug.fbe.hku.hk/competition/hong-kong-general-chamber-of-commerce-business-case-competition-2020