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ACCA Hong Kong Business Competition 2020-21 (Merit Award and Digital Excellence Award)

Case Competitions

ACCA Hong Kong Business Competition 2020-21 (Merit Award and Digital Excellence Award)



Two teams of HKU Business School students won four awards at the ACCA Hong Kong Business Competition 2020-21, including 2nd Runner Up, Digital Excellence Award, Research Excellence Award and Merit Award on January 23, 2021.


ACCA launched the ACCA Hong Kong Business Competition annually since 2007 to nurture students with a blend of accounting and business knowledge alongside values of social responsibility. Students benefit from a broad range of skills training workshops and coaching from the ACCA fellow members, to enhance their analytical, proposal writing and presentation skills. Themed “Rewiring our future: leading digital innovation and sustainable success”, this year's competition required students to design a campaign, project or product for the selected industry, and to share their vision and ideas on a business model in a world of uncertainties, creating sustainable value with public interests at heart.


ARthlete – Merit Award and Digital Excellence Award


Team members:

CHEN Ying Hei Helena, BBA(IBGM)
KEUNG Sum Yuet, BBA(Acc&Fin)
YEUNG Seen Yan, BBA(Acc&Fin)


Faculty advisor: Dr. Winnie LEUNG


Student's Sharing:

"Team ARthlete’s proposal leveraged on AR and AI technologies to create a business model that delivered an effective means of physical training online. ARthlete aimed to improve the physical education experiences of students during the COVID-19 outbreak, as well as to promote a healthier lifestyle to the general public and to facilitate the training of professional athletes. In this competition, our team realised that generating a positive impact for the greater community was essential to achieve a sustainable business. Furthermore, in view of the rapid development in technology, creative minds for its implementation was vital to improve the living standards everywhere.


Our team was extremely grateful for being one of the finalist teams and received the Merit Award and Digital Excellence Award. We would like to express our most sincere gratitude to Dr. Winnie Leung and the coach – ACCA member Mr. Charles Chan, Tax Services, Partner from PwC who offered their kind assistance throughout the competition. Our team would continue to strive for a more sustainable business world as the world becomes more interconnected with digital developments."


Learn more about the competition