About HBCC
Every year, the HKU Business School selects teams of outstanding students to participate in various case competitions against top universities around the globe. Starting from the academic year 2020-21, the School has introduced the HKU Business Case Challenge (HBCC), which provides an opportunity for students to hone their case cracking, analytical and presentation skills for joining international and local competitions. HBCC also serves as a platform for selecting students with outstanding performance to join future international competitions on behalf of the School. This year, we are honoured to have invited UMP Healthcare Holdings Limited (UMP) as the corporate partner to cohost HBCC.