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Retail Reimagined” Challenge 2022

Deadline: 25 Jan 2022 HKT23:59 (Closed)
Location: online / hybrid

To: All UG students


Hong Kong Retail Management Association is inviting applications for its “Retail Reimagined” Challenge 2022.


The challenge aims to develop university students’ aspirations for the exciting and fast-changing retail industry and essential 21st century skills for their future success. Participating students will be empowered to discover the latest and upcoming trends in New Retail, unleash their creativity to redefine retail landscape & the future through series of events. Winners in the hackathon will be awarded with attractive cash prizes and networking opportunity.


Please note that the format of the events is subject to the development of COVID-19 variant. All physical events will be switched to online / hybrid mode if required. Please stay tuned on the latest announcement from the organizer for event updates.


You may refer to the eDM below for more details regarding the challenge. Interested students should form a team of 5 students and submit the online application by January 25, 2022 (Tuesday).


Dear Students,


Here comes a fabulous opportunity for YOU who are:

• Creative & full of innovative ideas on reinventing the retail landscape 

• Interested to learn about the fast-changing retail industry & latest tech trend in the New Retail 

• Confident in winning cash prize & networking opportunity at a hackathon


University students from ALL disciplines are cordially invited to join the “Retail Reimagined” Challenge 2022 organized by the Hong Kong Retail Management Association in partnership with leading brands in the industry. Through Leader Sharing, JA Innovation Camp and Mentorship of Experienced Industry Professionals, you will be empowered to discover the latest & upcoming trends in New Retail, unleash your creativity to redefine retail landscape & the future, and stretch yourselves at a hackathon to win cash prizes and networking opportunity. Sign up NOW!

Awards & Recognitions:


 • HK$25,000 cash prize

1st Runner-up

 • HK$15,000 cash prize

2nd Runner-up

 • HK$10,000 cash prize

Most Popular Award

 • Trophy & Certificates

Acknowledgment of Participation

 • Certificates


You are welcome to form a team of 5 members, and submit your application at The application deadline is 25 Jan 2022 (Tue), and participation confirmation will be sent out by 9 Feb 2022.


The program timeline is as follows:




“Retail Inspire” Leader Sharing

19 Feb 2022 (Sat), 10:00am-12:30pm

The Wave Kwun Tong

JA Innovation Camp

5 Mar 2022 (Sat), 10:30am-4:30pm

The Wave Kwun Tong

Mentoring Meetings

6 – 26 Mar 2022

As agreed with mentors

Online Battle

25 – 31 Mar 2022


Challenge Finale

2 Apr 2022 (Sat), 10:00am – 1:00pm

Olympic House


You may also refer to our Challenge flyer for further details. All Hong Kong university students are eligible to apply. You are also welcome to reach us at 3426 3142 to discuss in detail.


Thank you and we look forward to hearing from you soon!


Best regards,

Junior Achievement Hong Kong

Partner Organizer for “Retail Reimagined” Challenge 2022





1)  The School will not be responsible for any expenses incurred in this competition.

2)  The data collected through the online application is solely administered by the organizer and its partner. The School shall not be held liable in the case that disputes, loss or any other situations arise.